Younique Homegoods is an eCommerce website that allows you to create custom one-off home décor such as pillows, blankets, rugs, wall prints, etc. In addition to this offering, they wanted to allow users to create and offer their custom designs to other customers.
Roles:
Art Director, Designer, User surveys, Competitive analysis, Personas, User flows, Sketches/Wireframes, Prototyping, Coding
To create a robust eCommerce website that was a very easily navigated. The client liked brick and mortar stores that had departments clearly marked so they didn’t feel like they were wandering.
Homeowners come in all shapes and sizes. Because of that, the client wanted to focus on marquee event-driven buyers.
Grandparents
The Gifters
Grandparents
Gender: Both
Age: 75
Occupation: Retired
Knowledge:
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Booking appts:
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Research:
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Social Media:
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Scott
The New Homeowner
Scott
Gender: Male
Age: 32
Occupation: Sales
Knowledge:
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Booking appts:
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Research:
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Social Media:
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Delia
The Individual
Delia
Gender: Female
Age: 47
Occupation: Marketing
Knowledge:
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Booking appts:
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Research:
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Social Media:
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Mitch & Cam
The New Homeowner
Mitch & Cam
Gender: Both
Age: 38
Occupation: Lawyer/Teacher
Knowledge:
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Booking appts:
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Research:
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Social Media:
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Because we were creating a website that was not only a traditional eCommerce store, but also had a very important product customization aspect, ease of use was crucial. We needed a way to find the product quickly and add in steps for proofing the designs.
Since products themselves feel stale. I felt it necessary to build an environment that showed how it could be used and what other products could also be paired in the room. Sell the vision—sell the product.
To make the items pop, I opted for a color pallet of mainly neutral colors. Doing this would allow a more harmonious feel, ensuring the products wouldn't clash and make the user feel at home.
Logo
Color pallet
Fonts
The site allows the user to get from start to finish in very few steps. The flow mimics the “in-store” experience of a traditional brick and mortar store. Proof approval is done during the “add to cart” step to make checkout even faster.
