Maroon Shirt® campaign

Roles:
Art Director, Production artist, Photographer

The Challenge

Create an original animated holiday card that can be sent to clients
Ability to personalized with their client's lawyer's photo
Template needed to be easy enough for my client to create unique videos for over 40 different professional

The shirt design

The Maroon Shirt® is the official members-only shirt from the Alumni Association. The limited-edition student-designed shirt is released each fall with a new design and vaulted before the end of the year. In 2017, a U of M alumna approached the UMAA with her idea: create a fun, unique shirt only for members to kick off the school year that raises money to ignite student success

The Marketing

I wanted to portray the Maroon Shirt® as a shirt for everyone.

In support of the shirt, we employed additional marketing efforts to raise awareness around campus:

Pass out coasters to local bars/resturants to raise awareness and menton how to get the shirt
Pass out free laptop stickers
Template needed to be easy enough for my client to create unique videos for over 40 different professional

The Digital Marketing

Due to the ability to rapidly deploy content through digital channels, it was the perfect opportunity to portray the Maroon shirt® in a multitude of different life stages.

The Final Product

What was accomplished?

The campaign was a huge success, exceeding in all membership level goals as well as current member shirt sales.

This campaign was recognized in GDUSA magazine.

Dan Burdeski

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Whether you are looking for someone to help with a project, or you just want a terrific high-five, I'm your man!

Dan Burdeski