Roles:
Art Director, Designer, Brand development, Photo editor and retoucher
I wanted to humanized our executive leadership and make them feel more approachable. Since our leadership was in multiple locations, we made the decision to have all of their bust shots photographed on a white background. We then conducted several photo shoots in various locations and I composited them together. By using our own locations, we were able to capture the authenticity that we were looking for.
Previous headshot
Updated headshot
Final headshot with background added
Background:
As a part of every campaign, we created numerous vanity url-based landing pages.
Roles:
UI/UX
The entire rebrand, from development to in-hand completed materials, was accomplished in just 12 weeks. Half the time that was originally allotted. For the work, my team and I were awarded the Chairman's award.
